Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

Spacewise Expansion Helps Retail Landlords Monetize Properties Using Non-Traditional Brand Exposure


News provided by

Spacewise

Dec 26, 2024, 07:00 ET

Share this article

Share toX

Share this article

Share toX

Brands often seek exposure at shopping centers, such as Samsung’s Galaxy AI pop-up at Yorkdale Shopping Centre near Toronto, a common area exhibition in June 2024. Photo credit: Spacewise (PRNewsfoto/Spacewise)
Brands often seek exposure at shopping centers, such as Samsung’s Galaxy AI pop-up at Yorkdale Shopping Centre near Toronto, a common area exhibition in June 2024. Photo credit: Spacewise (PRNewsfoto/Spacewise)

Visionary software platform finds innovative opportunities for properties to create additional income in activations and more

TORONTO, Dec. 23, 2024 /PRNewswire-PRWeb/ -- Congratulations, your shopping center is 100% leased and occupied. But is it 100% optimized to bring in every possible dollar in non-rental income? Probably not, and that's why Spacewise has expanded its award-winning software platform, which it recently brought from Europe to Canada and the United States, by adding new types of activations and territories.

Spacewise, the visionary new software platform that helps owners of vacant temporary spaces to attract retailers and brands that are looking book spaces and activations at consumer-facing properties, has long been a resource for traditional tenants and the owners to find each other. But what many owners don't realize, at least initially, is that seemingly endless possibilities exist for nontraditional uses and for exposure in locations that are literally around, behind and even above the shopper.

There are more opportunities to generate income than traditional leases with traditional stores and kiosks. At Spacewise, we have continually expanded the types and numbers of opportunities that even the most successful retail landlords have unwittingly overlooked, leaving significant income behind.

Post this

"There are more opportunities to generate income than just traditional leases with traditional stores and kiosks," said Brennan Wilkie, chief customer officer and president, Americas for Spacewise. "At Spacewise, we have continually expanded the types and numbers of opportunities that even the most successful retail landlords have unwittingly overlooked, leaving significant income behind."

To help landlords maximize revenue at retail properties, Spacewise has unveiled the latest version of its Next Generation Property Marketing Portal, which categorizes and catalogues just about every possible way a landlord can promote opportunities for brands and other businesses to gain exposure at retail properties from open-air neighborhood centers to large enclosed regional malls.

Traditional uses, of course, still abound — think of short-term leases of inline spaces, kiosks and retail merchandising units, activations in center court or static media on pylon signs, banners and posters. But to truly maximize the value of each square foot of a retail property, most of which is common area not designated as leasable space, brands and landlords literally need to think "outside the box," Wilkie said.

"Landlords/developers are missing out on huge revenue potential by not thinking opportunistically about creating immersive touchpoints with consumers in and around their properties," he said. "Look down, look up and look around."

For example, sidewalks are a perfect and profitable location for floor decals that can advertise a brand, as are door wraps and window clings. Advertisements can be projected onto walls or back-dropped windows. Murals and ads can be placed on exterior walls.

Nontraditional uses can be located throughout a retail property, including product sampling stations similar to offerings at wholesale clubs, or even on the roof, such as a 5G cell tower or solar panels (a great source of monthly rent with little to no cost to the landlord).

Outside, parking spaces can be temporarily repurposed as locations for food trucks or outdoor gyms. Car dealerships can display their goods or even create test drive tracks. Offering services such as windshield repair or auto detailing in the parking lot can be a huge convenience to guests — who can visit some nearby stores while they wait!

Speaking of services, consider monetizing the services you already provide by finding sponsors seeking exposure for your car valet, playgrounds, etc.

"We've recently seen an increase in media and sponsorship opportunities on our platform; not just of stationary installations (walls, etc.) but of events and places that create experiences, some even at multifamily and office buildings, such as sponsored dog parks," Wilkie said.

Managers can monetize an entire property by offering it as a location for movie and television filming and photography, from still fashion shoots to full-length features. Or your shopping center can be the site for immersive experiences, such as escape rooms and tech-enabled problem-solving games, or even cocktail parties. Traditional holiday offerings such as the holiday tree or Fourth of July fireworks can be sponsored, as can that guest Wi-Fi that once was a novelty but now is a given.

Existing specialty leasing tenants can also take advantage of these possibilities, adding experiences in the public spaces or even additional, seasonal storage. All can bring in significant income without diminishing exposure from existing traditional retail tenants.

The key for the retail landlord, then, becomes a way to find these brands and services.

Founded in Zurich, Switzerland in 2020 and with a North American office in Toronto, Canada, Spacewise's innovative and proprietary platform, created for marketing and leasing teams, allows owner/operators to ramp up the leasing process and manage leases and sponsorship programs in one, easy-to-use online platform. The platform can enable potential retailers and brands to easily see availability and terms to determine what type of space is right for them and has continued to expand the number and types of sponsorships, brands and retailers. This helps landlords enable a speedier, more targeted leasing process, which can reduce the total manual activity by as much as 90 percent; through this efficiency, landlords with large portfolios can process thousands of deals per year.

The results: Spacewise clients have seen specialty leasing revenue increase by as much as 10 times in the first year of implementing the program, and more than 30 percent year-over-year increases ongoing, according to Wilkie.

They key here is that for a owner/property manager to capture this potential, they need a highly efficient and scalable approach. On a big portfolio we're talking about thousands if not tens of thousands of deals per year.

A mainstay in Europe, the company is now working with building operators throughout North America including transport hubs, stores and municipal government as well as the traditional shopping center companies. From January 12 to 14, 2025, Spacewise will be featured in the National Retail Federation 2025 Innovators Showcase during the NRF 2025: Retail's Big Show at the Javits Center. In 2017, NRF created the Innovation Lab to highlight technology transformations coming out of fast-scaling retail startups.

"We've just begun to see and benefit from the possibilities that retail centers — real community cores — can provide to their shoppers and owners," Wilkie said. "As we continually add new brands, services and other potential uses to our platform, we are expanding the breadth of how shopping centers can entertain and serve their guests while increasing net operating income from non-traditional rental sources."

About Spacewise

Awarded the Best Retail Innovation Solution by MAPIC, the organizer of the annual international retail property market event, Spacewise is the leading software platform for flex-space marketing and leasing. Specially created to monetize any space in consumer-facing properties, Spacewise technology allows asset management, business development and specialty leasing teams to showcase property portfolios, strategically manage space inventory, and acquire more revenue from ancillary sources. Integrated online portals and automated workflows within the platform attract new tenants, qualify leads, and reduce the time and effort to close every deal. Spacewise enables leading CRE brands around the globe to find tenants, accelerate revenue growth, and improve property metrics. To learn more, visit www.spacewise.net and follow Spacewise on LinkedIn.

Media Contact

Debra Hazel, Spacewise, 1 201-618-5247, [email protected], www.spacewise.net

SOURCE Spacewise

Modal title

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.